Misha has an innate talent when it comes to cooking. Being driven by her passion, the young lady set up her very own site related to cooking. From the very beginning, she faced a lot of difficulties getting Google ranking. Eventually, after a long phase of waiting, she finally got a so-so ranking. However, her wish to get more traffic remained unfulfilled. Alas! Due to low rate of response and popularity, Misha wanted to give up. Sad but true, many site owners face this difficulty and desperately seek for a solution. That is where SEO plays its part.
SEO or Search engine optimization refers to the process of increasing the traffic in a site and increase the ranking through the innate process and principles. From the name it can be understood that this idea targets optimal site engine experience. So it is bound to be a helpful process. There are a few reasons why SEO is necessary:
It is the easiest way to traffic:
Search engine optimization and traffic are closely associated with each other. There are various ways to get traffic. One can works extensively and get little traffic and spend even more time to maintain it. But frankly, in this busy world, there is hardly enough time to set up a site and maintain that. Having performed the SEO ensures that you get a lot more traffic in a lot less time.
Search Engines acquired huge market share:
While there are many growing sites and huge number of audience there arises a lot of competition as well. Among all the sites it is hard to get good traffic specially, in case of new start ups and colonies. At that point of time it becomes very hard for the site owners to survive without the help of SEO.
Almost full proof process:
Search Engine optimization is claimed to be nearly safe and full proof. More explicitly, this act has been in practice for a long time and still remains as one of the most confirm ranking procedure in the search engine.
It is comparatively more cost effective than other advertising processes:
Now setting aside all the logics and getting to the main point. Is it cost effective? Fortunately, yes. According to Forbes magazine, the Search Engine optimization process is extensively cheap compared to other marketing strategies worth millions of dollars. So, surely, even if done by agencies, SEO is very cost effective.
So considering its advantages, Search Engine Optimization is definitely something to opt for.